Who Are We
Empowering Financial
Freedom with True Balance -
Your Cash Loan App
At True Balance, we redefine financial convenience through our cash loan app, providing swift access to credit and empowering you on the path to financial freedom.
70 Million
Indian
Users
Our Journey
Our Inspirational Journey at True Balance
Founded in 2014, True Balance emerged with a mission to empower individuals facing financial challenges, especially those lacking traditional credit scores. As a digital lending pioneer in India, we introduced hassle-free, quick digital personal loans through our user-friendly app.
From the outset, our vision has been to provide quick financial assistance to the underserved, fostering economic independence. Committed to transparency and compliance, True Balance is a trusted partner for millions, offering a lifeline during emergencies.
Our customer-centric approach, coupled with cutting-edge technology and a commitment to financial inclusion, sets us apart as a beacon of reliability in the dynamic landscape of digital lending. Join us on this transformative journey, where we make applying for a personal loan a seamless and secure experience, reflecting our unwavering dedication to becoming the financial platform for the next billion.
Celebrating 3 consecutive years as an Employer of Choice!
Mission
Finance For All
Vision
Full Financial Service Provider for Next Billion
Core Value 2.0
Same DNA, Redesigned Culture
Challenge To Excel
Embrace Innovation: Foster an innovation culture by challenging the status quo.
Seek Continuous Improvement: Embrace feedback for growth and enhancement.
Adaptability is Key: Be agile, welcome innovative ideas for efficiency.
Focus to Deliver
Drive Results: Consistently deliver superior performance.
Take Ownership: Ensure project success beyond individual tasks.
Task Focused: Prioritise completing tasks, leaving ego aside.
Win Together
Collaborate for Impact: Work together to achieve shared goals and amplify impact.
Respect Time: Optimise resources and processes over respect time.
Be Direct & Precise: Get to the point and precise to avoid miscommunication and unnecessary misunderstanding.
Our Team
Meet the True Balance TeamBehind the success of True Balance stands a dedicated and diverse team committed to revolutionising the digital lending landscape. Our professionals, driven by passion and expertise, work collaboratively to bring innovative financial solutions to your fingertips.
With a shared vision of financial inclusion, our team combines industry knowledge, technological prowess, and a customer-centric approach to ensure that True Balance remains at the forefront of empowering individuals on their financial journeys. Get to know the faces behind the mission, each contributing unique skills and perspectives to make True Balance the trusted platform it is today.
Charlie LeeFounder/CEO
Souparno BagchiCOO
Jayesh JainGroup CFO
Shunmugam SundararajCCO
Himanshu JaggiPrincipal Product Manager
Sayantan GhoshHead of Risk Management
Gaurav SharmaCHRO
Dr RB BarmanSenior Advisor
Ms. Surekha MarandiSenior Advisor
Byung Gyu ChangAdvisor
Together Let's Create a Safe Workplace
Our guidelines were developed to help make every experience feel safe, respectful, and positive.
Read about ourPOSH Policy (PDF)
CSR initiative through
True Credits Private Limited
We are committed to people, the environment, and society, ensuring compliance with all relevant regulations. We want to play our part in making the world a better place.
Read about our
True Credits CSR Initiative
Our Journey of building for a
Billion Indian Users
- 2014.JulEstablished
True Balance as a prepaid mobile service provider and launched its app on Google Play Store in India
- 2015.Mar1st Investment
in the Angel Round received from Mega Investment and Bon Angels Venture Partners.
- 2016.JanNo.1 App in Lifestyle
section of Google PlayStore, India.
- 2016.AprNationwide Launch
of the True Balance App, making it available to users across all regions of India.
- 2016.AprSeries A Investment
round secured from SoftBank
- 2016.Dec / 2017.FebSeries B Investment
received from SoftBank, ICIC Bank, IMM Investment Corp, LINE, and NAVER.
- 2017.JulAttained PPI License
from RBI to offer prepaid payment services.
- 2017.SepAchieved 1 Lakh Daily
transactions of Prepaid while also launching Post-Paid services.
- 2018.JulCharlie Lee, our CEO.
represented the Balancehero India company at invite only! The Round table hosted by President Moon Jae-in and Prime Minister Narendra Modi.
- 2019.OctTrue Credits
received an NBFC license from RBI(Reserve Bank of India) to facilitate our lending business, aimed at making finance accessible to the next billion users in India
- 2019.OctSeries C Investment
received from IIM Investment Corp., NH Investment & Securities and HB Investment.
- 2020.JanTop Payment Tech
MiniCorn by Tracxn
- 2020.NovSeries D Investment
from SoftBank, Chang Byung-gyu.
- 2021.JanTop FinTech Startup
in India, honoured with the prestigious award by Tracxn.
- 2022.AprTrue Balance become
a member of the FinTech Association for Consumer Empowerment (FACE)
- 2022.May/2022.DecGreat Place to Work
Certified and honoured with the prestigious award "The Happiest Workspace".
- 2023.AprCharlie Lee, our CEO.
represented Korea at the MOU signing between the Foundation for innovation and Technology Transfer, IIT Delhi, and 중소기업벤처기업진흥공 (Korea SMEs and Startups Agency).
- 2023.MayGreat Place to Work
Second Year winner in a Row.
- 2023.JunChampion of Financial
Inclusion Initiative honored at the 4th elets BFSI Game Changer Summit.
- 2023.OctWon the Silver SEO
Driven Programmatic Marketing Award at the Pitch BFSI Marketing Summit & Awards.
- 2023.NovBalancehero India
become a memeber of the Digital Lenders Association of India (DLAI).
- 2024.JanTrue Balance
received the Silver Mobexx Award for Mobile Advertising Excellence in Search Campaign from Adgully.
- 2024.AprTrue Credits Pvt Ltd
was awarded for Excellence in Risk Compliance 2024 at the "Credit Risk Summit & Awards 2024" organized by UBS Forums PVT Ltd.
- 2024.MayGreat Place to Work
winner for the third consecutive year.
Our Investors
Join Our Growing Team
True Balance is more than a workplace; it's a community of passionate individuals driving financial empowerment. If you're seeking a dynamic environment where your skills can make a real impact, consider joining our growing team.
We value diversity, innovation, and a shared commitment to our mission of becoming the financial platform for the next billion. Explore career opportunities with True Balance and contribute to reshaping the future of digital lending. Together, let's create financial solutions that transform lives and empower communities.
