Empowering Financial
Freedom with True Balance -
Your Cash Loan App
At True Balance, we redefine financial convenience through our cash loan app, providing swift access to credit and empowering you on the path to financial freedom.
10 Cr
Indian
Users







Founded in 2014, True Balance emerged with a mission to empower individuals facing financial challenges, especially those lacking traditional credit scores. As a digital lending pioneer in India, we introduced hassle-free, quick digital personal loans through our user-friendly app.
From the outset, our vision has been to provide quick financial assistance to the underserved, fostering economic independence. Committed to transparency and compliance, True Balance is a trusted partner for millions, offering a lifeline during emergencies.
Our customer-centric approach, coupled with cutting-edge technology and a commitment to financial inclusion, sets us apart as a beacon of reliability in the dynamic landscape of digital lending. Join us on this transformative journey, where we make applying for a personal loan a seamless and secure experience, reflecting our unwavering dedication to becoming the financial platform for the next billion.


Finance For All
Full Financial Service Provider for Next Billion
Same DNA, Redesigned Culture




Behind the success of True Balance stands a dedicated and diverse team committed to revolutionising the digital lending landscape. Our professionals, driven by passion and expertise, work collaboratively to bring innovative financial solutions to your fingertips.
With a shared vision of financial inclusion, our team combines industry knowledge, technological prowess, and a customer-centric approach to ensure that True Balance remains at the forefront of empowering individuals on their financial journeys. Get to know the faces behind the mission, each contributing unique skills and perspectives to make True Balance the trusted platform it is today.
Cheolwon LeeCEO & Founder
Anupam VasdaniGroup CFO
Gaurav SharmaCHRO
Soumyajit GhoshDirector
Shunmugham SundararajCCO
Ashish AggarwalCMO
Byung Gyu ChangAdvisor
Read about ourPOSH Policy (PDF)


We are committed to people, the environment, and society, ensuring compliance with all relevant regulations. We want to play our part in making the world a better place.

Read about our
True Credits CSR Initiative
Our Journey of building for a
Billion Indian Users![]()

True Balance as a prepaid mobile service provider and launched its app on Google Play Store in India
in the Angel Round received from Mega Investment and Bon Angels Venture Partners.
section of Google PlayStore, India.
of the True Balance App, making it available to users across all regions of India.
round secured from SoftBank
received from SoftBank, ICIC Bank, IMM Investment Corp, LINE, and NAVER.
from RBI to offer prepaid payment services.
transactions of Prepaid while also launching Post-Paid services.
represented the Balancehero India company at invite only! The Round table hosted by President Moon Jae-in and Prime Minister Narendra Modi.
received an NBFC license from RBI(Reserve Bank of India) to facilitate our lending business, aimed at making finance accessible to the next billion users in India
received from IIM Investment Corp., NH Investment & Securities and HB Investment.
MiniCorn by Tracxn
from SoftBank, Chang Byung-gyu.
in India, honoured with the prestigious award by Tracxn.
a member of the FinTech Association for Consumer Empowerment (FACE)
Certified and honoured with the prestigious award "The Happiest Workspace".
represented Korea at the MOU signing between the Foundation for innovation and Technology Transfer, IIT Delhi, and 중소기업벤처기업진흥공 (Korea SMEs and Startups Agency).
Second Year winner in a Row.
Inclusion Initiative honored at the 4th elets BFSI Game Changer Summit.
Driven Programmatic Marketing Award at the Pitch BFSI Marketing Summit & Awards.
become a memeber of the Digital Lenders Association of India (DLAI).
received the Silver Mobexx Award for Mobile Advertising Excellence in Search Campaign from Adgully.
was awarded for Excellence in Risk Compliance 2024 at the "Credit Risk Summit & Awards 2024" organized by UBS Forums PVT Ltd.
winner for the third consecutive year.
Our Investors
True Balance is more than a workplace; it's a community of passionate individuals driving financial empowerment. If you're seeking a dynamic environment where your skills can make a real impact, consider joining our growing team.
We value diversity, innovation, and a shared commitment to our mission of becoming the financial platform for the next billion. Explore career opportunities with True Balance and contribute to reshaping the future of digital lending. Together, let's create financial solutions that transform lives and empower communities.
